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Being the Church

A principled (and practical) guide to tithing

Twice every Sunday the offering plate comes your way. What do you do? Do you chip in whatever you have in your wallet, do you have a cheque already written out, or will you send an e-transfer later in the week? Do you abide by whatever tithing tradition your parents instilled in you, or look around to see what everyone else does, or do you have your own rationale of how to give?

How we tithe is an intensely practical question for everyone, but perhaps one that you’ve not given much thought. Here are some biblical principles for tithing, followed by some practical suggestions, from my experience as a deacon and as a manager of a personal household budget, of how to apply these biblical principles in our offerings.

1. God owns everything

The first principle that we need to recognize when we consider tithing is the fact that everything ultimately belongs to God and not to us. As the Creator and Sustainer of all things and the Redeemer of His people, God not only is the ultimate owner of everything, but we owe Him everything. Like the servants in the parable of the talents (Matt. 25:14-39), we are merely temporary stewards of the blessings that God has given us.

The tithe – 10% – is a reminder of that fact. Abram offered the first recorded tithe in Genesis 14, when he gave a tenth of the spoils from the defeat of Chedorlaomer to Melchizedek, the priest of God Most High. Jacob also vowed to give God a tenth of everything (Gen. 28:22). This voluntary tithe was enshrined in God’s law in Numbers 18:21-24, when God commanded the Israelites to give a tithe every year to support the Levites and the tabernacle.

The disposition of our heart should not be “how little of my hard-earned money do I have to part with” but “how much of God’s blessings am I able to give back to Him?”

2. Our heart (not just the %) matters

We see cheerful and abundant giving throughout Scripture, whether it was the Israelites giving overabundantly for the construction of the temple (Ex. 35:20-36:7), the early Church freely sharing their possessions (Acts 4:32-37), and later congregations collecting for needy churches (Rom. 15:25-28, 1 Cor. 16:1-4, 2 Cor. 8:1-5, 2 Cor. 9:1-15).

It is entirely possible to give large sums of money to the LORD but without the right motivation. In Acts 5, Ananias and Sapphira sold a piece of property and gave some of the proceeds to the disciples. And yet they wound up dead because of their dishonesty. Instead, in 2 Corinthians 9:7, Paul famously reminds believers that

“each one must give as he has decided in his heart, not reluctantly or under compulsion, for God loves a cheerful giver.”

While it may be relatively easy to change our giving patterns, changing our heart from being a reluctant, to a cheerful, giver may be far harder. Yet we serve a God who delights more in a pure heart than external sacrifice, and we need to recognize that our giving should come from gratitude over God’s grace delivering us from our guilt. So we must set our hearts in the right direction when we give.

3. First fruits

The Bible also speaks to when we give. Men like Abel gave “the firstborn of his flock and of their fat portions” (Gen. 4:4) Throughout the books of the law, God commands the people of Israel to bring to Him the first fruits – not their last fruits – of their field and their flocks. Calling upon His people to bring their first fruits was a way that God set the priorities of His people: give to Me first and provide for yourselves after.

This practice also fostered a trust in God’s people that He would provide if His people obeyed Him and gave their first fruits to Him. In the days of Malachi, when the people of Judah were robbing God of their tithes and contributions (possibly because they thought that they were too poor to afford to tithe), God calls the people to:

“Bring the full tithe into the storehouse, that there may be food in my house. And thereby put me to the test, says the Lord of hosts, if I will not open the windows of heaven for you and pour down for you a blessing until there is no more need” (Malachi 3:10).

Questions to consider

With these general biblical principles established, here are some more practical suggestions of how we can live out these principles in our tithing.

A. How much should I give?
This is everyone’s biggest question as well as the one that will impact our lifestyle the most. And the usual Christian response is to tithe (to give 10% of our income).

But, interestingly, most Israelites were commanded to give more than a 10% tithe. God also commanded a second tithe every year to fund ceremonial feasts and festivals (Deut. 14:22-27). And every three years, the people were to give a third tithe that was to go not only to the Levite but also the poor (Deut. 14:28-29). They were also to provide for the poor in other ways that would have a financial cost, such as allowing the poor to glean the droppings and corners of the field (Lev. 19:9). So, in reality, the Israelites arguably tithed as much as 23.33% annually. (I say “arguably” because some theologians like John Calvin thought that the tithe to the poor every three years was simply a further explanation of how to spend the first tithe to the priests and Levites.)

We live in a different time period today. The civil and ceremonial law apply differently to the Church today. We don’t support one thirteenth of the population of the Church with our tithes (as the twelve tribes had to support the tribe of Levi in the Old Testament). We don’t have a calendar of feasts and festivals that require another tithe. Various institutions of society, such as the government, do a lot of the work of providing for the poor (through the taxes we pay). And so that strict command to give away 10% (or 20% or 23.33%) of our income may not bind us today.

But I still think that a 10% tithe is a good minimum for us all to strive to give. Even if you’re a student working a part-time job, an unemployed man collecting EI, or a retiree living off a pension, aim to give at least 10% back to the LORD. In Mark 12:41-44, Jesus watched many rich people putting large sums of money into the temple treasury. We have no idea what percentage of their regular income they brought. Perhaps some brought 5%, thinking that the sheer amount of money that they gave was more important than the relative percentage of the income they gave. Perhaps some brought exactly 10%, giving just as much as the law required, no more and no less. And perhaps some brought 15%, priding themselves on exceeding the demands of the law. But then a poor widow comes in and gives two small copper coins. Jesus says to His disciples:

“Truly, I say to you, this poor widow has put in more than all those who are contributing to the offering box. For they all contributed out of their abundance, but she out of her poverty has put in everything she had, all she had to live on.”

In other words, the widow gave 100%.

While we may not be called to give every cent that we earn to the Church, in The Ministry of Mercy, Timothy Keller calls Christians to give “sacrificially, until their lifestyle is lowered.” Following the call in Galatians 6:2 to bear one another’s burdens, he suggests that “we must give so that we feel the burden of the needy ourselves.” In support of this, he quotes Jonathan Edwards, who said,

“If we be never obliged to relieve others’ burdens, but when we can do it without burdening ourselves, then how do we bear our neighbor’s burdens, when we bear no burdens at all?”

Keller’s book is a real challenge to Christians to give more than just 10%.

Those more well off could and should give more. In 1 Corinthians 16:2, Paul commands the Corinthians “to put something aside and store it up, as he may prosper.” Those whom God has prospered are in a position to give more than those who are struggling. To use an example, those of us who earn the median family income in Canada of $98,390 and tithe 10% would give away almost $10,000. Those who earn double that – nearly $200,000 – and still give 10% would give $20,000. The rate of giving is equal. And the richer family gives away more. But who feels the impact of that tithe more?

The average family.

They might have to give up a vacation, live in a smaller house, or pass on enrolling their children in organized sports. The comparatively richer family probably doesn’t have to give up these things and could give far more before they really began feeling it.

B. Tithing pre-tax or post-tax?
If you do decide to give a certain percentage of your income regularly to the Church (say, 10%), some might ask, “should that 10% be pre-tax or post-tax?” Our response to this question may reveal where God and His Church are on our priority list.

Most of us don’t get the full amount of our paycheque. Even before our earnings are deposited into our bank account or we pick up our paycheque, the government takes its share, roughly about 25% of our salary through income taxes, CCP contributions, and EI premiums. If we give 10% of our take-home paycheque, what are we implicitly saying? That the government is entitled to its share first and in full and God gets a tithe of our second fruits (and a lesser amount to boot).

So consider giving of your income pre-tax, before the government claims its share.

C. Tithing at the beginning or end of the month?
Perhaps this isn’t a significant question in your mind, but again it may reveal your heart. If you write a monthly cheque or pre-authorize any bank withdrawals to the Church on the last day of the month, what does that say about your priorities? Are your priorities to make sure that you have enough money to pay your rent, your grocery bill, and your credit card statement and then give some of whatever is left over to the Church? Might this be how you implicitly think about giving?

And so, consider determining, as soon as you get your paycheque, what you are going to give back to God and His Church, giving to God of your first fruits rather than your leftovers.

D. Can I let the offering bag pass me by?
This is another question that many people would raise an eyebrow at. As long as I give my 10%, who cares when I give it?

As a deacon, I saw some people would wave away the offering bag during a service, implying that they had nothing to give that service. Others would write a few (though substantial) cheques a few times a year but give little during the remainer of the year. When December rolled around, we would often collect three or four times our usually monthly donations in a single month, suggesting that some people only gave at the end of the year.

A handful of people in the congregation gave much smaller amounts every week. We as deacons often thought to ourselves that we’d save a whole lot of time if we didn’t have to count as much cash, or input a lot of small cheques, from these frequent givers. But this attitude of giving a little bit every week again reflects a heart that always has giving back to the LORD written on it.

And again, there are Scriptural and confessional hints that we shouldn’t let the offering bag pass us by each Sunday. As already quoted in part, 1 Corinthians 16:2, says, “on the first day of every week, each of you is to put something aside and store it up , as he may prosper.” Based in part on this passage, Lord’s Day 38 of the Heidelberg Catechism, speaking of what God’s will for us is in the Fourth Commandment, says

“that the gospel ministry and schools for it be maintained, and that, especially on the festive day of rest, I diligently… bring Christian offerings for the poor.”

In the Old Testament, there are also a few warnings against appearing before the LORD empty-handed, even if these passages are not strictly related to tithing (Ex. 23:15, 34:20; Deut. 16:16).

So don’t let the offering bag pass you by. Even if the total amount that you give in a year doesn’t change, give often.

E. How can my tithing go the furthest?
Finally, we can be good stewards of our money by taking advantage of charitable tax advantages. Our federal and provincial governments give significant tax credits (typically 40-50%) to encourage charitable donations. That means that you can get up to 40-50% of your donations back on your tax return every year. If you are the average Canadian family earning $98,390, tithing 10%, and giving away almost $10,000, that could mean a return of $4,000-5,000. We are called to give taxes to whom taxes are due (Romans 13:6-7, Mark 12:13-17, Matthew 17:24-27), but if there are organizations that spend their money more efficiently or that labor more in the Kingdom of God than the government (and I’m sure we can think of many such organizations), making use of our charitable receipts is good stewardship. Through these tax benefits we can give even more generously to the most effective and godly organizations around us.

The key to getting that tax credit is that your donations need to bear your name so that your church can issue a tax receipt. So write cheques or donate cash in envelopes with your name on it. Cash tossed in the collection bag won’t get you a tax receipt, but I’ve heard of some churches allowing congregation members to buy “tokens” through cheque or directed cash so that they can get a tax receipt. This allows parents and children to still donate via the offering plate while taking full advantage of charitable tax receipts.

Conclusion

However you decide to give to your local church, consider both where your heart is and what your hands are doing. As James 2:18 says, “Show me your faith apart from your works, and I will show you my faith by my works.”

That includes our tithing.



News

Saturday Selections – Mar. 29, 2025

Propaganda techniques (10 minutes)

This 1948 or 1949 movie highlights seven different propaganda techniques, and to be forewarned about them is to be forearmed. This could be great for a high school English class. Click the title above for the full 10-minute color presentation, or watch a 7-minute B&W abridgment below.

News or narrative – when the truth-tellers can't be trusted

What with images and video that can be faked so quickly and so skillfully, the biggest problem with our news consumption might be the speed at which we imbibe. When we just hit headlines, or read whoever the algorithm puts in front of us, we can't know if they are trustworthy – we can't know that this is true. So... slow down.

The slippery slope of theistic Darwinism

Howard Van Till was a physics professor at Calvin College who used to be "the pre-eminent example of an evangelical Christian scientist in the 1990s who defended Darwinian evolution."

Until he stopped being Christian.

Or even a theist.

Doctor Google, influencer moms, and the local Church

"I recently saw some Christian influencers offer a course on marriage, though they had been married for less than two years. They had paltry experience and undoubtedly little wisdom, but they did have a big platform. And many were eager to learn from them. God has carefully constructed his church so that, as much as we may benefit from those who are far off, we are likely to find the greatest and most credible help nearby. Your church has many seasoned saints who have spent their whole lives following the Lord and whose godliness is on display each and every time the church gathers."
- Tim Challies

A mid-life assessment

A pastor's wife discovers with age comes new:

"...temptations to impatience, ungraciousness, pride. This had surprised me then, but I now see this is true not just in ministry. I used to imagine I’d have to fight the same besetting sins my whole life, and while some old struggles still remain, I’ve found I need to also be vigilant for new ones."

Rend Collective: Build Your Kingdom Here

A song and a prayer.


Today's Devotional

April 2 - The psalm of the cross

“My God, my God, why have you forsaken me?” - Psalm 22:1a

Scripture reading: Psalm 22:1-8

These are words we all know. And we especially know them because they became the words our Lord and Saviour cried out when he hung upon the cursed cross as the ultimate sacrifice for all of our sins.

We may well wonder how David’s experience >

Today's Manna Podcast

Manna Podcast banner: Manna Daily Scripture Meditations and open Bible with jar logo

Psalm 1 Two ways to live: Meditations from the Psalms

Serving #800 of Manna, prepared by Rev. Cody Swaving, is called "Psalm 1 Two ways to live" (Meditations from the Psalms) and is based on John 10:10; Psalm 1.









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Adult non-fiction, Book Reviews

Trusting God

by Jerry Bridges 1988 / 368 pages Since the apostles Peter and Paul, and indeed Jesus, warn the Christian to expect suffering in this life on account of our faith, it would be wise for us to prepare our hearts to be able to suffer well. Trusting God is a great resource for such preparation. Bridges spends the first few chapters exploring hard questions like “Can I really trust God?” and “Is God actually in control?” Much of the value here is that Bridges doesn’t require that readers be in the depths of a trying event, but instead invites us to reflect on how well we trust God in even the smaller difficulties in life – the “stubbed toe” frustrations of daily life, or the far-away wars, that make us long for heavenly explanations. Bridges uses many examples from the Old Testament to prove to the believer that God does control the course of this world, He is very in tune with our sorrows, and He truly weeps with those who weep. While Bridges is writing for the layperson, he reminds us that we are dealing with heavy and complicated topics. Therefore, while this book is very useful for preparing our hearts to suffer well, it may be too “on the nose” for those are hurting, depressed, or struggling right now. This is best read before you ever need it. Trusting God concludes with several chapters on the love and faithfulness of God, which gives balance to the topic as a whole. Discussion questions are included at the back for each chapter, making this an excellent recommendation for a book club study....





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Drama, Movie Reviews

To save a life

Drama 120 minutes; 2010 Rating: 7/10 To Save a Life is about teen suicide... and also premarital sex, abortion, underage drinking, cutting, bullying, divorce, divorce's impact on children, adultery, drug use, gossip, and Christian hypocrisy. It's a realistic look into the teen party culture, and consequently, we see some students smoking pot, a couple about to engage in sex, lots of drinking, and a lot of immodest dress. This description might make the film seem too much like today's typical teen fare - partying kids, and the fun they have. But here's the twist: To Save a Life is about being willing to stick out instead of fit in, being willing to reach out, to walk our talk, to take responsibility for our sins, to be willing to forgive, and to take God and what He says in His Word seriously. High school senior Jake Taylor is the star guard on the school's basketball team. He has what everyone wants: the looks, the friends, the prettiest girl in school. Roger Dawson is on the other end of the social spectrum. He wonders if anyone would even notice if he just disappeared. In despair, he walks into school and pulls out a gun in a crowded hallway. As he swings the gun barrel towards his own head, only one student speaks up - Jake - but it's too late. Roger kills himself. That's how the film begins, and the rest is about how Jake reacts to Roger's suicide. It haunts him because the two of them used to be friends. But Jake ditched Roger soon after they both started high school, when Jake got in with the popular kids. Roger needed a friend. Jake was too busy pursuing the "high school dream" to care. Guilt-ridden, Jake first turns to alcohol, and then to sex to try to forget. But those are only short-term diversions. Eventually, he ends up in a nearby church, attending the youth service. But here, too, he isn't finding what he hoped - the group is full of youth who aren't walking their talk. He knows many of these same church kids are smoking pot during school, or are part of the same party scene he's running from. In disgust, he shouts out a challenge to the group: "What is the use of all this if you aren't going to let it change you?" Sure, some of the kids aren't genuine, but some are, and Jake's angry challenge stirs things up. They start meeting for lunch at school and start reaching out to others on the outside to come join them. They befriend the friendless. Cautions When this was first released it was quite a controversial film in Christian circles. Not many Christian films earn a PG-13 rating. But while the film's realistic portrayal of teen depravity means this is not a film for children, this "grit" has been used with care and restraint is evident. Still, there are reasons parents might want to preview this film before watching with their teens. In addition to the intense topic matter, here are some more specific cautions to consider: Immodest dress. Some of the girls are wearing outfits that would look much nicer, and much warmer, with a coat on. One student says "dammit" and another says "hell." There may be another instance or two of such curse words, but no one takes God's name in vain. A couple, with the boy shirtless, are shown on a bed kissing, clearly about to have sex (which is not shown). One boy is shown cutting his arm (not much gore, but we do see a little blood). A boy kills himself by shooting himself in the head. We see no blood or gore, but it is an emotionally intense scene. This is a complex movie because of the sheer number of issues it takes on and because it takes on so much, it does breeze over some issues, and deals with some others in an overly simplistic way. This includes God's gospel message. Viewers might leave with the impression that God's gospel message is meant as good news for this life - that if we follow what He says, things will start going better for us here and now. This is the "Gospel as a self-help guide" error common to many Christian films and novels. It isn't explicitly stated in To Save a Life so I don't want to dwell on it. The truth is, things do often start going better for us when we follow God's will. His law can act as a fence around us; when we stay within its bounds we are safe from many things that might otherwise harm us. At the same time, serving God can come at a cost - think of the many martyrs around the world. And in the high school setting, especially in a public school but even in Christian ones, serving God can cost you friends and popularity. That's a point that To Save a Life touches on, but also glosses over. Conclusion This would have rated higher if the acting had been better – sometimes it is quite good, but the star himself is decidedly average. (It may interest some that commentator Steven Crowder, in a minor role here as best friend, does a pretty solid job.) What this is, first and foremost, is a message film, and on that front, it is powerful. How do Christians do high school differently?  As To Save a Life shows, oftentimes we don't do it differently at all - we're involved in the same drunkenness, the same rebellion, the same quest to fit in. Our peers matter to us more than our parents, and more than God. But what if we lived as lights? What if God, and what He thought, mattered more to us than what our friends thought of us? What if we did unto others as we would like them to do unto us? Then we might do high school quite differently. To Save a Life explores what that difference might look like, and while the film is gritty at times, it is a great resource for parents and their teenage children. It is an enjoyable film, but more importantly a challenging one. Parents: use it to challenge your kids. ...



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Letter Writing

How letters mingle souls

"Sir, more than kisses, letters mingle souls, For thus, friends absent speak. – John Donne (1572-1631) When my father courted my mother, he wrote her sonnets in Dutch, German, English and French. Amazing! I think she was truly impressed and also touched by the fact that he took the time to do this especially for her. The personal touch I do not know a great many people who still write letters, let alone sonnets, to dear ones to express their feelings of love, appreciation and other issues. Letter writing seems to be a lost art. When we first immigrated from Holland to Canada, it was a happy day when an overseas blue vellum envelope was delivered by the mailman through the mail slot in our door. I can vividly recall my mother's happy face as she opened such a letter, avidly reading the news that my maternal grandmother sent her across the ocean. I also retain the memory of sitting around the luncheon table, home from school for an hour or so that first year in Canada, while my father read family bulletins in the form of letters from aunts and uncles to all of us – so that we would not forget the family we left behind. I can't think of anyone who does not enjoy receiving a card or letter with some encouraging words, some personal sentence, written next to the text. But truthfully, I can think of very few who actually put pen to paper to communicate such things. Yes, there is e-mail, but you cannot hold an e-mail in your hand. You cannot fold it up and put it in your pocket or purse, or lay it on your night table next to your bed to reread at your leisure before going to sleep. E-mail, although it is an easy way to correspond, has a certain amount of machine-feel to it, a good dose of impersonal touch. The flick of a button can send the exact same greetings to others besides yourself. An e-mail is simply not as individual as that letter which arrives in your mailbox addressed to only you. Actually, I remember a funny anecdote in which a teenage nephew of mine was so infatuated with a pretty face that he sent her a long letter in which he declared his undying devotion to her. In the epistle he detailed the girl's pretty cheeks, eyes, eyebrows, hair, and so on. On that same day he penned a letter to my father, his grandfather, telling him about his studies at medical school, his progress with those studies, and so on. When he got around to mailing these two letters, however, he put the wrong address on the envelopes. The girl received the letter intended for my father, and my father received the letter intended for the girl. I think I've never seen my father laugh so hard, and he certainly lost no time in phoning his grandson to tell him he was very touched by the fact that his elderly face was held in such high esteem. Seriously, to write something by hand forces one to think carefully and sincerely. You can't erase what you have written without making a bit of a mess. Scratching out words or sentences can create unsightly black blobs. Consequently words should be wisely chosen while reflecting on needs and encouragement needed by the recipient. Writing by hand makes one think carefully, slowly, and forces you to build relationships with others. More than anything else they remind the one receiving the letter that you are thinking of them, possibly praying for them and loving them. Letters, written in the right spirit, have an amazing ability to console, strengthen, and soften hearts that might have contained bitterness towards the world and God. Martyn Lloyd-Jones: loving, letter-writing husband One of my favorite preachers, although he died a great many years ago, is Martyn Lloyd-Jones (1899-1981). Strongly opposed to liberal theology, he became the pastor of Westminster Chapel in London, England in 1939, and he remained in that church for thirty years. A gifted speaker, he preached to thousands, but classified himself, with regard to letters, "... a truly bad correspondent." Martyn Lloyd-Jones, however, had an intense affection for his wife. If he was away from her for more than a day or two, he always wrote her a letter. Iain Murray, who edited a book of his letters in 1994, more than twenty years ago, wrote about Bethan Lloyd-Jones, Martin's wife: "She was in every sense a partner in all that her husband did. Although a medical doctor herself, she happily gave her life to keeping him preaching and to the care of the home." They had a very good marriage. In 1937, while still a pastor at Sandfields, Aberavon in Wales, Dr. Lloyd-Jones went to the United States on a speaking trip. Bethan could not come with him as their youngest daughter Ann was only 5 months old. He wrote her: There is one constant regret right through everything – that you are not with me. I was counting it out in bed this morning, that by three weeks today, I ought to be with you again. You said in your letter that you hoped I would not forget you – I am prepared to enter into a competition with you on that score without the slightest hesitation! ... All my love to you, dearest girl in the world. There is no one like you anywhere. The more I see of others the more obvious does this become. Kiss each of the girls for me. Yours for ever and ever, Martyn. If you have ever heard Dr. Lloyd-Jones preach, his serious, throaty voice punctuating Biblical truths, and if you have stood in tremendous awe of his God-given ability to argue and defend the faith, these touching words in the letter to his dear wife will undoubtedly raise him to higher levels of affection and esteem in your heart. At the conference in Ohio, he penned thoughts to his dear spouse again: I have not had a letter from you since I left New York, but I have just realized that letters take an extra two days to arrive here. I felt very homesick on Monday. With me on the train was Dr. Wilson from New York... In the Pullman he met another minister and his wife. After talking for a while Dr. Wilson said to the other minister's wife; “You know, you make me feel very homesick for my wife - I think I'll send a card to her to come along.” “Yes, do,” said the other, “most of the wives are coming this time.” And me, having to think of the dearest little wife in the world, thousands of miles away, across the sea! I became totally depressed as I thought of it. When we arrived here, I saw that the wives were here by the dozen! This is surely one of the best hotels in the world. I never saw anything like it. I have a double-bedded room with a private bathroom, toilet, etc. This is real luxury. But Oh! the bed is much too big for one! You ought to be here with me. How wonderful it would have been for Mrs. Bethan Lloyd-Jones to receive that letter and to be able to read and reread her faithful husband's declaration of love, of his missing her. His words were simple and unadorned words – words we can all understand – and words which came straight from his heart. Saying it with written words With Valentine's Day on the loom, Hallmark cards and Hershey Kisses are for sale in supermarkets, drug stores and dollar outlets. It's a great market. Good business! Sales experts know that deep within all human hearts there lies that desire to be told they are special – loved as no other. Ironically, there is one letter which is addressed to all people and one which we can read and reread again and again. Sadly it is probably a letter which is gathering dust on bookshelves throughout North America. Yes, of course I mean the Bible. Listen to the words of the greatest of all Lovers, the Lord God Himself. ... Though the mountains be shaken and the hills be removed, yet my unfailing love for you will not be shaken nor my covenant of peace be removed, says the Lord, Who has compassion on you (Isaiah 54:10). And, "...I have loved you with an everlasting love; I have drawn you with loving-kindness..." (Jer. 31:3). These sentences are part of that old, extant letter which has been delivered to all mankind. We should read them aloud to our children so they will be caught up on the news of their Father as they gather around the lunch or supper table; and it is a letter which we should place on our night table so that we can reread its words when we feel lonely at night. Perhaps, lacking in ability to formulate words ourselves, we can even copy this letter's words and put them on cards for relatives and friends. For even as John Donne said a long time ago, "...more than kisses, letters mingle souls. For thus friends absent speak." Happy Valentine's Day! This first appeared in the January 2016 issue....

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Letter Writing

Activism 101: 4 tips on being heard

If you are waiting in-line at a grocery store you are guaranteed to be bombarded by flashy magazines. These magazines are often, if not always, an assault on the senses. They are visually disturbing with pictures of scantily clad women and men. Not only that, the headlines and featured articles promote gossip and obsession about sex, weight-loss, image and power (unfortunately those topics all seem to go hand in hand). It is interesting that these magazines are a temptation for women. On a first glance you would think that it would only be visually tempting for men (which they are). However I admit, and know many other females that would concur, that each time again I have to choose to refuse to look at or read the covers of these magazines. They are there for a reason. And it is not uncommon to see women spontaneously buy the latest glossy bit of smut. In fact, that is the very reason they are displayed there. To add to the problem, women who are grocery shopping are often accompanied by their small children. Enough is enough As a family living in Lethbridge (at that time) we witnessed this onslaught of images and ideas each time we shopped. It often bothered me that this was practiced by companies that received so much business from Christian families like ours, who did not want to see these magazines at all. One particular day my husband was shopping at the Lethbridge Save-On-Foods. He saw a young boy (maybe seven or eight years old) waiting in line with a parent. This child happened to be at eye-level with a Cosmopolitan magazine and out of sheer curiosity was staring at it. The cover featured a woman pulling her shirt wide open to reveal herself wearing only a white lacy bra. Now we all know the power of images and how hard they are to purge from your mind. And we all know the vulnerability of a young school-aged mind. And so when he told me about it I felt physically sick. I had had enough. The next time I was in the store I went from the checkout to the customer service counter and filled out a comment card. I briefly described what had been seen and suggested that they also would probably not care for their eight-year-old to see these images. I requested that the magazines be removed. If that was for some reason impossible I asked that they provide a family-friendly checkout that did not have the magazines. Quite a response It was very encouraging to receive a personal phone-call from the local store’s manager a few days later. He said that he agreed with me but then apologized that he could not change the store’s layout. Apparently every Save-On-Foods across Canada follows the same design and this layout is dictated from the head office. However he provided me with the email for the national customer service centre and offered to also contact them to add his support to my suggestions. Soon after, I sent an email to the head office with my concerns, suggestions and contact information. I then forwarded the email I had just sent to friends and family so that they could also send a similar email. After all, the more response that Save-On-Foods would receive the better. Right? A few weeks later a manager from the Overwaitea/Save-On-Foods head office phoned our home. He spoke with my husband and (at that time) agreed that something should be done. He offered to initially contact some of the magazine companies to see if the covers could be improved. If this wasn’t possible then he would look into cascading them or removing all or some of them from the checkouts. He let us know that it would likely be a few months before we would see any changes in the stores. It was once again a very encouraging response. We were looking forward to seeing what changes would take place. Quiet response Unfortunately, since then we have not noticed any significant change. The store in Lethbridge did provide one checkout aisle where they put a plastic cover in front of just one of the magazines (Cosmopolitan) so that only the cover was showing. However, this was the only change and on one’s first glance for a free checkout it was impossible to notice this. We waited for a few months like the manager had suggested but we did not see any other improvements. After that waiting period I sent a follow up email to see if anything was going to be done but I did not receive a response. My husband called again two months after that and was able to speak with the same manager. Unfortunately he was no longer so helpful. It was very disappointing to hear that they have no plans to standardize the idea of family friendly checkouts. According to him, the store is “not in the business of censoring.” They believe that most customers are not upset by the magazines being there and that they are serving their customers. He also reported that one of the stores in Abbotsford, B.C. does provide family friendly checkouts but he refused to provide any suggestions on how or if they could be implemented at other stores. Not the end? I suppose the reason is obvious. When it comes to consumerism, the almighty dollar writes the rules. The magazines are there because they rely on impulse buyers. The customer service team simply has not felt enough pressure to change. So the next logical step is for more customers to step forward. After all, how do you feel when you notice an innocent eight-year old staring at the cover of Cosmopolitan? If one comment card and one email could create a stir like this just think what could happen if more of us step up to the plate! Things we learned from this 1) Follow up, follow up, follow up. Keep the contact information of every person you spoke with in the issue so that you can speak to the same person again. Be sure to let them know in your email or phone call that you plan to contact them again. 2) Set a date. Write on your calendar when you are going to contact them again. Life is busy so it’s easy to forget how much time has gone by. 3) Get more people involved. A message is always stronger if it is spoken by more people. The decision makers need to know that they are serving more people by changing the status quo. 4) Offer your assistance. Ask how you can continue to help with this so that the decision makers don’t feel it’s all placed on their shoulders. They are also busy and they may feel more disposed to help you if you are also helping them. Below is the email sent to the Customer Service Team: To whom it may concern, I am a resident of Lethbridge, Alberta after moving here from Langley, B.C. and I work as a physiotherapist in the local area. I have been a long time shopper at Save-On-Foods in Langley and now here in Lethbridge and I have been very happy with most of the service. However I have always been disturbed by the magazine displays at the checkout aisles. There are always glossy magazines with full front cover stories that include pictures of very scantily clad women. If they are not in a very tiny bathing suit that shows most of the breast, they are in a dress that reveals almost as much. Recently there was even a full cover picture of a woman pulling her shirt open and holding it open to display her breasts barely covered by a lacy bra. Now I have no need to see these, what I would consider pornographic, pictures. I realize that as an adult I can choose to turn my head away, which I do, but it becomes even more of a concern to me when I see a small child of 7-8 years old peering at the cover of Cosmopolitan which has been put right at his eye level. Would you want your child perusing the cover of Cosmopolitan? How confusing for our kids to be taught about people's privacy at home and then to be bombarded by these images at the local grocery store. As a leading business group in Canada I would highly encourage you to rectify this situation, to make a moral stand and refuse to have those magazine covers take over your checkout aisles. Customers know where to find them in the magazine section. There is no reason to have them at every aisle. It is a disgrace to an upstanding business such as yours. Why sponsor this industry? If somehow the increased magazine sales trumps that decision, I also have a few suggestions: You could opt to display the magazines in a cascading order so that only the title is visible as opposed to the entire cover. Alternatively, you could offer "family friendly" checkout aisles which do not have the magazine displays. I can not express how grateful I would be to see the change occur. Please take the time to consider these suggestions. I appreciate hearing back from you regarding this email. Sincerely, Jaclyn Penninga This was first published as "One comment card and one email" in the October 2008 issue of Reformed Perspective....