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Assorted

Why Charlie Kirk’s death hit so hard

For a time, in September, my Facebook feed – I’m sure yours too – was full of tributes to Charlie Kirk. At this point, I don’t need to tell you that Kirk was big. He was the founder of Turning Point USA, an organization maybe best known for setting up tables at university campuses across the USA, with Kirk, and sometimes his friends too, willing to debate anyone who would take the mic. Some give Kirk credit for Trump’s win in 2024, because of the way Turning Point was so effective in its outreach to young voters.

I felt a weight when I heard about his assassination. And the weight increased as I processed. Maybe that’s how you felt too.

If you track the news, it’s been a heavy year. Overdoses. Transgenderism. Abortion. Stabbings. Euthanasia. Shootings. Never mind the economy. Now this.

But why is this hitting so hard? I only watched Kirk’s videos occasionally. Why am I mourning someone who had so little impact on my day-to-day life? Of course, you have to feel sad for his loved ones – but it’s not that kind of grief. Assassinations are jarring, by nature. Not that I’ve lived through too many.

But this is different.

Charlie Kirk’s murder crystallized the hatred that I’ve been seeing directed towards Christian ideas and towards prolife activists. The hatred that activist Christians have felt directed our way through the condescension and the shouts, now manifested through murder. Across America, and Canada too, thousands celebrated. Mocked. Laughed. Who watches a man die, and laughs? That scares me. The apostle John equated hatred with murder (1 John 3:15), and I’ve never felt how close that link is until now.

In her video commemorating Charlie, Christian commentator Allie Beth Stuckey put it, “We’re bringing words. They’re bringing weapons.”

Ultimately, Charlie Kirk was murdered for views that I hold. Probably not all of them, but the fundamentals. Many of those views are non-negotiable Christian convictions that you and I and all God’s people hold. Christianity wasn’t a part of Kirk’s message: it was the driving force behind it.

The gap and the bridge

For a while, it’s been pretty clear that Christianity stands at odds with secular beliefs.
Now, two seemingly contradictory things come to mind:

1. It’s not an “us” versus “them”
We can’t just write off everyone on the other side. Christ came and died for us while we were still His enemies (Romans 5:8-10), and if not for Him, we would be enemies still. So, if God can do that for us, what might He be working in those folks over there? So we need to talk.

As Charlie put it:

“When people stop talking, really bad stuff starts. When marriages stop talking, divorce happens. When churches , they fall apart. When civilization stops talking, civil war ensues. When you stop having a human connection with someone you disagree with, it becomes a lot easier to want to commit violence against that group.”

The Christian response is to treat everyone with dignity (Matt. 7:12), and pray for anyone who hates us (Matt. 5:43-44).

2. There are two sides
We can’t be confused about how there are two sides (Josh. 5:13-14): God’s side, and everyone else’s. As God’s people we are, and are called to be, fundamentally different. To me, the spiritual battle was brought to light by this assassin’s physical act.

Are these two conflicting views? No. These both make sense when we recognize what we share with our enemies: we’re all made in the image of God (Gen. 9:6), and we’re all in desperate need of a Savior. We can look across the divide in humility knowing there but for the grace of God, go I.

Social media makes both sides think, “Duh!?”

The algorithms selecting what’ll show up in our social media feeds only sharpen the division, making it difficult to actually have compassion for others. Everyone wonders:

How can anybody support ____? It’s just so obviously wrong!

Then we all click on what we want to see, and afterwards the algorithm feeds us more and more of the same.

My liberal friend commented, “He shouldn’t have been killed. But he said the gun deaths are worth it, so it just feels ironic.”

Worth it. Worth what? Did he really say that? What did he mean? But the internet clip stops right there. “Hah,” laughs an anti-gun activist. The assumption is that had Charlie known he would be killed by a gunman, then his tune would’ve changed. I disagree, largely because I got to see what else Charlie said.

Another thing Kirk said was: “I don’t believe in empathy,” and since his murder that quote has been pasted across the Internet. “How heartless can you be?” thinks the social studies student. Missed is the next phrase that isn’t included: “I prefer sympathy.” And Kirk went on from there to explain why.

One student asked him, “If your ten-year-old daughter was raped, would you want her to have the baby?” Kirk answered: “Yes.” Some stop listening at “yes.” Those who listen longer hear a compassionate “why.”

Explanations on immigration and marriage aren’t heard, but clips “proving” xenophobia, transphobia, and homophobia dominate YouTube. Charity is dead. Assumptions of good intent are gone, and undiscerning scrolling forms a worldview. Those who hear only what they want call him a hateful, dangerous fascist. When that’s your belief, then all redeeming qualities fail. They’re not redeeming qualities at all – they’re manipulation tactics.

And assassinating a fascist is a heroic act.

One spray-painted billboard read: “Death to all Charlie Kirks.”

That’s enough Internet for me today.

Can we get back to normal life?

It’s tempting to dismiss this as a one-time event. A crazy person shot a MAGA activist. We’re not American. Most people aren’t crazy. Right?

Maybe we could start to be discerning again. More neutral. The words “He had it coming,” will always be wrong. But we might reflect, “Should he really have linked his Christianity so closely with partisan politics?” or “He was unnecessarily controversial… if he just spoke the Gospel, this wouldn’t have happened.”

Not quite victim blaming, but maybe we should adjust the halo a bit? Should we really call him a martyr?

If he is one – if that’s what we were to conclude – we’d also have to conclude that Christianity itself is hated, not just some Christians who don’t put a good face to it. Then it’s not just about Charlie; you and I are hated. And I think the 100+ church burnings across Canada in the last 5 years bear witness to Who is really hated.

So no, this wasn’t a matter of tone. We don’t look at prophets in the Old Testament, and suggest perhaps their tone was off. Sorry, Jeremiah. You were a bit harsh there - a little too blunt on that one!

Watch any of his videos – in whole – and listen to those who knew him; Charlie Kirk was incredibly patient and well-versed. He was grounded in the Gospel, in both public and personal life. Many young people attribute their own shift to conservatism to Charlie Kirk, and many are now opening their Bibles for the first time while navigating the loss.

Charlie Kirk was targeted because he was effective.

The turning point

I’m not the first to say this – it’s ringing all over the Internet: in the bullet, hate took a physical form.

And this is how Charlie’s wife responded: “You have no idea what you have just unleashed across this world and across this entire nation.” Erika Kirk is right, God has so used this that in Charlie’s death his voice has been amplified. His videos are being watched even more. And I’m excited for all the new voices who have been emboldened to speak. Christian voices.

As I’m writing this, a lot has already been said. An insane amount of commentary. But the hate felt personal, so I wrote too.

I’ve done outreach – speaking up for the unborn – some of it on university campuses. My life hasn’t been in danger, but the hate’s been the same. The people in Kirk’s videos are the same sort that pro-life activists talk to every day on the streets. Like Charlie Kirk, I enjoy talking to someone who radically disagrees with me; I get to show my own humanity, and I get to tear down the image of heartless, ignorant pro-life monsters that they’ve crafted about us in their minds.

Conclusion

Charlie’s assassination brought it home: they hate us – they really hate us. And there are so many of them.

I wrote a poem a few years ago, while struggling with the weight of others’ opinions of me. I find it a good measure for checking my own heart and actions. Am I doing something wrong, or am I just scared of being ridiculed? Am I hesitant to speak because I think it’s prudent, or because I fear the opinions of others?

Strive, at the end of the day
When fingers are pointed my way,
To have no fault but Thine.

Let them hate my faithfulness, I say.
Your laws, they laugh at.
Your love, they despise.
I pray, they find those in me,
And be not me, they criticize.

You and I both know we’ll do it imperfectly. But that’s not the calling. We don’t have to worry about perfection – Jesus has accomplished that for us. The outcome of evangelism isn’t on us either.

But obedience is. May God grant us the courage to speak out boldly and patiently to a world that so desperately needs to hear His Good News.

Picture is adapted from one by Gage Skidmore and used under a CC BY-SA 2.0 license.



News

Saturday Selections – Oct. 11, 2025

Ray Comfort does a stint at a Turning Point USA event

Since Charlie Kirk's murder, his organization has been filling his shoes with quite a variety of stand-ins. His podcast has featured the vice president of the United States, J.D. Vance, guest hosting, followed by the DailyWire crew of Orthodox Jew Ben Shapiro, and Roman Catholics Michael Knowles and Matt Walsh. Then, this past week, Mormon Glenn Beck took a turn too.

Kirk's organization Turning Point USA continues to do events on university campuses too, and at at least one event, God's gospel was clearly heard... and not just on campus but in Fox News coverage afterwards. Network television! It's just fun to see God making that happen!

What is K-Pop Demon Hunters? A primer for parents

It's the latest "thing" – one of those cultural happenings that all the kids are talking about. Here's a quick primer on the Netflix film. It's hardly family-time viewing, but depending on how many of your kids' classmates have already seen it, it's worth considering if you might want to watch it together so you can discuss it with your own crew.

A woman has been appointed as the Archbishop of Canterbury

In as far as the Church of England has a head, it would be the Archbishop of Canterbury, and now, for the first time in 1,400 years, that is a woman. In addition, Sarah Mullally is pro-choice, and doesn't seem willing to call homosexuality sin.

The good news? There are many conservative Bible-believing Christians still in the Anglican Church, especially in Africa, but all over the world. They have found ways to insulate themselves from their denomination's liberal trends, while still remaining a part of it. But when your denomination calls evil good, blessing same-sex unions and countenancing the murder of the unborn, should you want to still be associated with it? Of course, the reason these Christians have stayed is in the hope they could still reverse the course.  But if they were unsure before of whether they should stay or go, that their is denomination is now being led by a usurper – Mullay has long been one, taking on church leadership roles God hasn't allowed for women – might grant them now the clarity they've needed to know there is a time to go.

When the fallible, the over-confident, and the liars tell us to  "trust the science"

"Because of disillusionment with the COVID-19 vaccines, more people are refusing to have themselves and their children inoculated with other vaccines, which over a long period of time have proven to be safer and more effective than the COVID-19 vaccines.

"This has led to an increase in preventable diseases such as measles, chickenpox, and polio. Rather than criticize such people as ignorant and foolish, governments and public health authorities should perhaps take a long look in the mirror to see what role they have played in this undermining of trust in the public health system."

The sad state of Evangelical theology in 2025 

This was a survey of folks who actually say the Bible is their highest authority. Two examples:

  • 64% believe that “Everyone is born innocent in the eyes of God.”
  • 53% agree that “Everyone sins a little, but most people are good by nature.”

Conspiracy or gossip?

Candace Owens is not well known in Canada, so why bother sharing a warning against her conspiratorial videos? Well, because she isn't the only one sharing gossip. Aren't our social media pages full of it?

The video below spreads a rather harsh assessment of Owens, so isn't it gossip too? That's a good question, and raises another: how can we tell what's gossip and what isn't? Well, if we spread a bad report about someone, it's gossip unless:

  1. It's true. This isn't a matter of you sincerely believing it is true – Owens certainly seems sincere, but that doesn't lessen the damage she is doing. If you are besmirching someone's reputation, you need to have grounds. You should have the "receipts."
  2. It needs to said (Eph. 4:29). Truth isn't reason enough to share a bad report. Everyone doesn't need to know that so and so was caught up in pornography once, or that this couple had a rough spot in their marriage years ago. In Prov. 20:19 we read, "A gossip betrays a confidence so avoid anyone who talk too much." You can gossip in spreading truth that doesn't need to be spread.

Can you prove it, and does it need to be said? Two good questions to ask before sharing the latest report, even if it is about folks you just know are bad guys. That you're slandering Justin Trudeau or Mark Carney doesn't make your slander any less of a sin. What it does do, in the eyes of any non-Christians who might be watching, is discredit your Christian witness. That doesn't mean keeping quiet about the monstrous evils these two have pushed (abortion, euthanasia, transgender mutilation, and more). It does mean, stick to the facts – these important facts. God wants us to stop gossiping!


Today's Devotional

October 12 - Sound doctrine and sound living

“But as for you, teach what accords with sound doctrine.” - Titus 2:1

Scripture reading:Nehemiah 8:1-12; Titus 2:1-10

The Cretans sound like hard people. Do you know someone who is stubborn and is set in his or her ways? We may find such people in our neighborhoods, work places, families and churches. Can such people ever change? Can sinners in general ever change?

Today's Manna Podcast

Manna Podcast banner: Manna Daily Scripture Meditations and open Bible with jar logo

Love is the fruit of the Spirit

Serving #993 of Manna, prepared by Rev. Richard Aasman, is called "Love is the fruit of the Spirit" and is based on Galatians 2:22.











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Family, Movie Reviews

Switched

Comedy / Family 2020 / 104 minutes Rating: 6/10 In this Christian spin on Freaky Friday, Cassandra Evans is the brilliant nerdy girl who gets her wish to have the most popular, and meanest, girl in school, Katie Sharp, learn what it's like to live a day in Cassandra's shoes. Yup, this is a body-swapping movie! Cassandra makes her wish after getting pranked by Katie Sharp – the bully doused her victim with a bag full of sour milk and then posted the video for her 4 million social media followers to see. Cassandra goes home in tears and then prays to God that Katie could really understand what it's like to be on the other side of her videos. The next morning it happens: the two of them waking up in each other's beds... and bodies. Now the two foes have to negotiate how to live out each others' lives while they're waiting for their bodies to swap back. Cassandra has an upcoming audition to get into the Juilliard School of Music, and Katie has a daily schedule of videos that her parents force her to make. Adult viewers will anticipate that the lessons are going to go both ways. Yes, Katie begins to learn how painful it is to be bullied, but Cassandra also learns that Katie's life isn't as idyllic as it seemed from the outside: bullies sometimes have problems of their own. And it is no spoiler at all to say that by film's end, the two of them have become the best of buddies. Cautions At one point Cassandra's mom reminds her that she's to love others as she loves herself, so she better start loving herself. But Matthew 12:31 doesn't command self-love; it is instead premised on the fact that we do all love ourselves. (Even when we say we hate some part of ourselves, that's self-love still – we're disappointed because we aren't as beautiful as we think we really should be.) That's just a passing mention though, and the encouragement to love others, even when they make it difficult, is much more the point of the film. When it comes to being bullied, Cassandra is given different advice by friends and family. Parents will need to sort through with our kids when they should go to their teachers, when they should stand up for themselves, and when they should just ignore the bullying. The film doesn't really answer that dilemma, as it is solved here with a body swap, which isn't an option open to the rest of us. Conclusion The first fifteen minutes – where Cassandra is worried about her audition and her popularity, and then gets bullied by Katie – will be hard for sensitive souls in this film's tween/early teen target audience. But after Cassandra and Katie switch bodies, the hijinks are likely to grab them. Production values are decent, and the acting is generally okay – this is slightly better than the average among Christian fare – so the main reason it scored just a 6 is because it is cliched. To the producers' credit, they know the whole body-swapping thing has been done before (Freaky Friday,  The Shaggy Dog) so they lean into the cliche and run with it: we've got the nerdy girl with glasses who is wicked smart, and the mean popular girl who is all about make-up and fashion. Cassandra's mom is the nicest mom ever, and Katie Sharp's parents are so obsessed with worldly success that they've both quit their jobs so they can manage their daughter's social media rise. If it all wasn't so deliberately over the top it'd be dreadful. As it is, the cliches still get to me a bit... but I am not the target audience, and I might be rating this lower than they would. All in all, this reminded me of a Disney Channel TV movie that I would have liked as a kid, but wouldn't have watched over and over. Check out the trailer below for a good taste of what to expect. The same production company also made Identity Crisis, about a shy girl cloning a more confident copy of herself. It has the same vibe, is also well intended, and comes from an explicitly Christian worldview, but it ends up unintentionally portraying confidence as being bubbly and going on shopping trips with the girls. So it didn't quite warrant a review. Still, it was safe... and if you liked this one, you might want to check it out too. ...



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Letter Writing

How letters mingle souls

"Sir, more than kisses, letters mingle souls, For thus, friends absent speak. – John Donne (1572-1631) When my father courted my mother, he wrote her sonnets in Dutch, German, English and French. Amazing! I think she was truly impressed and also touched by the fact that he took the time to do this especially for her. The personal touch I do not know a great many people who still write letters, let alone sonnets, to dear ones to express their feelings of love, appreciation and other issues. Letter writing seems to be a lost art. When we first immigrated from Holland to Canada, it was a happy day when an overseas blue vellum envelope was delivered by the mailman through the mail slot in our door. I can vividly recall my mother's happy face as she opened such a letter, avidly reading the news that my maternal grandmother sent her across the ocean. I also retain the memory of sitting around the luncheon table, home from school for an hour or so that first year in Canada, while my father read family bulletins in the form of letters from aunts and uncles to all of us – so that we would not forget the family we left behind. I can't think of anyone who does not enjoy receiving a card or letter with some encouraging words, some personal sentence, written next to the text. But truthfully, I can think of very few who actually put pen to paper to communicate such things. Yes, there is e-mail, but you cannot hold an e-mail in your hand. You cannot fold it up and put it in your pocket or purse, or lay it on your night table next to your bed to reread at your leisure before going to sleep. E-mail, although it is an easy way to correspond, has a certain amount of machine-feel to it, a good dose of impersonal touch. The flick of a button can send the exact same greetings to others besides yourself. An e-mail is simply not as individual as that letter which arrives in your mailbox addressed to only you. Actually, I remember a funny anecdote in which a teenage nephew of mine was so infatuated with a pretty face that he sent her a long letter in which he declared his undying devotion to her. In the epistle he detailed the girl's pretty cheeks, eyes, eyebrows, hair, and so on. On that same day he penned a letter to my father, his grandfather, telling him about his studies at medical school, his progress with those studies, and so on. When he got around to mailing these two letters, however, he put the wrong address on the envelopes. The girl received the letter intended for my father, and my father received the letter intended for the girl. I think I've never seen my father laugh so hard, and he certainly lost no time in phoning his grandson to tell him he was very touched by the fact that his elderly face was held in such high esteem. Seriously, to write something by hand forces one to think carefully and sincerely. You can't erase what you have written without making a bit of a mess. Scratching out words or sentences can create unsightly black blobs. Consequently words should be wisely chosen while reflecting on needs and encouragement needed by the recipient. Writing by hand makes one think carefully, slowly, and forces you to build relationships with others. More than anything else they remind the one receiving the letter that you are thinking of them, possibly praying for them and loving them. Letters, written in the right spirit, have an amazing ability to console, strengthen, and soften hearts that might have contained bitterness towards the world and God. Martyn Lloyd-Jones: loving, letter-writing husband One of my favorite preachers, although he died a great many years ago, is Martyn Lloyd-Jones (1899-1981). Strongly opposed to liberal theology, he became the pastor of Westminster Chapel in London, England in 1939, and he remained in that church for thirty years. A gifted speaker, he preached to thousands, but classified himself, with regard to letters, "... a truly bad correspondent." Martyn Lloyd-Jones, however, had an intense affection for his wife. If he was away from her for more than a day or two, he always wrote her a letter. Iain Murray, who edited a book of his letters in 1994, more than twenty years ago, wrote about Bethan Lloyd-Jones, Martin's wife: "She was in every sense a partner in all that her husband did. Although a medical doctor herself, she happily gave her life to keeping him preaching and to the care of the home." They had a very good marriage. In 1937, while still a pastor at Sandfields, Aberavon in Wales, Dr. Lloyd-Jones went to the United States on a speaking trip. Bethan could not come with him as their youngest daughter Ann was only 5 months old. He wrote her: There is one constant regret right through everything – that you are not with me. I was counting it out in bed this morning, that by three weeks today, I ought to be with you again. You said in your letter that you hoped I would not forget you – I am prepared to enter into a competition with you on that score without the slightest hesitation! ... All my love to you, dearest girl in the world. There is no one like you anywhere. The more I see of others the more obvious does this become. Kiss each of the girls for me. Yours for ever and ever, Martyn. If you have ever heard Dr. Lloyd-Jones preach, his serious, throaty voice punctuating Biblical truths, and if you have stood in tremendous awe of his God-given ability to argue and defend the faith, these touching words in the letter to his dear wife will undoubtedly raise him to higher levels of affection and esteem in your heart. At the conference in Ohio, he penned thoughts to his dear spouse again: I have not had a letter from you since I left New York, but I have just realized that letters take an extra two days to arrive here. I felt very homesick on Monday. With me on the train was Dr. Wilson from New York... In the Pullman he met another minister and his wife. After talking for a while Dr. Wilson said to the other minister's wife; “You know, you make me feel very homesick for my wife - I think I'll send a card to her to come along.” “Yes, do,” said the other, “most of the wives are coming this time.” And me, having to think of the dearest little wife in the world, thousands of miles away, across the sea! I became totally depressed as I thought of it. When we arrived here, I saw that the wives were here by the dozen! This is surely one of the best hotels in the world. I never saw anything like it. I have a double-bedded room with a private bathroom, toilet, etc. This is real luxury. But Oh! the bed is much too big for one! You ought to be here with me. How wonderful it would have been for Mrs. Bethan Lloyd-Jones to receive that letter and to be able to read and reread her faithful husband's declaration of love, of his missing her. His words were simple and unadorned words – words we can all understand – and words which came straight from his heart. Saying it with written words With Valentine's Day on the loom, Hallmark cards and Hershey Kisses are for sale in supermarkets, drug stores and dollar outlets. It's a great market. Good business! Sales experts know that deep within all human hearts there lies that desire to be told they are special – loved as no other. Ironically, there is one letter which is addressed to all people and one which we can read and reread again and again. Sadly it is probably a letter which is gathering dust on bookshelves throughout North America. Yes, of course I mean the Bible. Listen to the words of the greatest of all Lovers, the Lord God Himself. ... Though the mountains be shaken and the hills be removed, yet my unfailing love for you will not be shaken nor my covenant of peace be removed, says the Lord, Who has compassion on you (Isaiah 54:10). And, "...I have loved you with an everlasting love; I have drawn you with loving-kindness..." (Jer. 31:3). These sentences are part of that old, extant letter which has been delivered to all mankind. We should read them aloud to our children so they will be caught up on the news of their Father as they gather around the lunch or supper table; and it is a letter which we should place on our night table so that we can reread its words when we feel lonely at night. Perhaps, lacking in ability to formulate words ourselves, we can even copy this letter's words and put them on cards for relatives and friends. For even as John Donne said a long time ago, "...more than kisses, letters mingle souls. For thus friends absent speak." Happy Valentine's Day! This first appeared in the January 2016 issue....

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Letter Writing

Activism 101: 4 tips on being heard

If you are waiting in-line at a grocery store you are guaranteed to be bombarded by flashy magazines. These magazines are often, if not always, an assault on the senses. They are visually disturbing with pictures of scantily clad women and men. Not only that, the headlines and featured articles promote gossip and obsession about sex, weight-loss, image and power (unfortunately those topics all seem to go hand in hand). It is interesting that these magazines are a temptation for women. On a first glance you would think that it would only be visually tempting for men (which they are). However I admit, and know many other females that would concur, that each time again I have to choose to refuse to look at or read the covers of these magazines. They are there for a reason. And it is not uncommon to see women spontaneously buy the latest glossy bit of smut. In fact, that is the very reason they are displayed there. To add to the problem, women who are grocery shopping are often accompanied by their small children. Enough is enough As a family living in Lethbridge (at that time) we witnessed this onslaught of images and ideas each time we shopped. It often bothered me that this was practiced by companies that received so much business from Christian families like ours, who did not want to see these magazines at all. One particular day my husband was shopping at the Lethbridge Save-On-Foods. He saw a young boy (maybe seven or eight years old) waiting in line with a parent. This child happened to be at eye-level with a Cosmopolitan magazine and out of sheer curiosity was staring at it. The cover featured a woman pulling her shirt wide open to reveal herself wearing only a white lacy bra. Now we all know the power of images and how hard they are to purge from your mind. And we all know the vulnerability of a young school-aged mind. And so when he told me about it I felt physically sick. I had had enough. The next time I was in the store I went from the checkout to the customer service counter and filled out a comment card. I briefly described what had been seen and suggested that they also would probably not care for their eight-year-old to see these images. I requested that the magazines be removed. If that was for some reason impossible I asked that they provide a family-friendly checkout that did not have the magazines. Quite a response It was very encouraging to receive a personal phone-call from the local store’s manager a few days later. He said that he agreed with me but then apologized that he could not change the store’s layout. Apparently every Save-On-Foods across Canada follows the same design and this layout is dictated from the head office. However he provided me with the email for the national customer service centre and offered to also contact them to add his support to my suggestions. Soon after, I sent an email to the head office with my concerns, suggestions and contact information. I then forwarded the email I had just sent to friends and family so that they could also send a similar email. After all, the more response that Save-On-Foods would receive the better. Right? A few weeks later a manager from the Overwaitea/Save-On-Foods head office phoned our home. He spoke with my husband and (at that time) agreed that something should be done. He offered to initially contact some of the magazine companies to see if the covers could be improved. If this wasn’t possible then he would look into cascading them or removing all or some of them from the checkouts. He let us know that it would likely be a few months before we would see any changes in the stores. It was once again a very encouraging response. We were looking forward to seeing what changes would take place. Quiet response Unfortunately, since then we have not noticed any significant change. The store in Lethbridge did provide one checkout aisle where they put a plastic cover in front of just one of the magazines (Cosmopolitan) so that only the cover was showing. However, this was the only change and on one’s first glance for a free checkout it was impossible to notice this. We waited for a few months like the manager had suggested but we did not see any other improvements. After that waiting period I sent a follow up email to see if anything was going to be done but I did not receive a response. My husband called again two months after that and was able to speak with the same manager. Unfortunately he was no longer so helpful. It was very disappointing to hear that they have no plans to standardize the idea of family friendly checkouts. According to him, the store is “not in the business of censoring.” They believe that most customers are not upset by the magazines being there and that they are serving their customers. He also reported that one of the stores in Abbotsford, B.C. does provide family friendly checkouts but he refused to provide any suggestions on how or if they could be implemented at other stores. Not the end? I suppose the reason is obvious. When it comes to consumerism, the almighty dollar writes the rules. The magazines are there because they rely on impulse buyers. The customer service team simply has not felt enough pressure to change. So the next logical step is for more customers to step forward. After all, how do you feel when you notice an innocent eight-year old staring at the cover of Cosmopolitan? If one comment card and one email could create a stir like this just think what could happen if more of us step up to the plate! Things we learned from this 1) Follow up, follow up, follow up. Keep the contact information of every person you spoke with in the issue so that you can speak to the same person again. Be sure to let them know in your email or phone call that you plan to contact them again. 2) Set a date. Write on your calendar when you are going to contact them again. Life is busy so it’s easy to forget how much time has gone by. 3) Get more people involved. A message is always stronger if it is spoken by more people. The decision makers need to know that they are serving more people by changing the status quo. 4) Offer your assistance. Ask how you can continue to help with this so that the decision makers don’t feel it’s all placed on their shoulders. They are also busy and they may feel more disposed to help you if you are also helping them. Below is the email sent to the Customer Service Team: To whom it may concern, I am a resident of Lethbridge, Alberta after moving here from Langley, B.C. and I work as a physiotherapist in the local area. I have been a long time shopper at Save-On-Foods in Langley and now here in Lethbridge and I have been very happy with most of the service. However I have always been disturbed by the magazine displays at the checkout aisles. There are always glossy magazines with full front cover stories that include pictures of very scantily clad women. If they are not in a very tiny bathing suit that shows most of the breast, they are in a dress that reveals almost as much. Recently there was even a full cover picture of a woman pulling her shirt open and holding it open to display her breasts barely covered by a lacy bra. Now I have no need to see these, what I would consider pornographic, pictures. I realize that as an adult I can choose to turn my head away, which I do, but it becomes even more of a concern to me when I see a small child of 7-8 years old peering at the cover of Cosmopolitan which has been put right at his eye level. Would you want your child perusing the cover of Cosmopolitan? How confusing for our kids to be taught about people's privacy at home and then to be bombarded by these images at the local grocery store. As a leading business group in Canada I would highly encourage you to rectify this situation, to make a moral stand and refuse to have those magazine covers take over your checkout aisles. Customers know where to find them in the magazine section. There is no reason to have them at every aisle. It is a disgrace to an upstanding business such as yours. Why sponsor this industry? If somehow the increased magazine sales trumps that decision, I also have a few suggestions: You could opt to display the magazines in a cascading order so that only the title is visible as opposed to the entire cover. Alternatively, you could offer "family friendly" checkout aisles which do not have the magazine displays. I can not express how grateful I would be to see the change occur. Please take the time to consider these suggestions. I appreciate hearing back from you regarding this email. Sincerely, Jaclyn Penninga This was first published as "One comment card and one email" in the October 2008 issue of Reformed Perspective....