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Magazine, Past Issue

July/Aug 2025 issue

WHAT'S INSIDE: Screen-fast, sports betting, & environmental stewardship

Our 10-day screen-fast challenge that we presented in the last issue is getting traction. Marty VanDriel has a story that shares how the fast went for him and others who gave it a try.

But that was just the start. Some generous supporters have recognized how important this issue is, so they are offering up a little extra motivation for us all. They have pledged to donate $100 to two fantastic kingdom causes – Word & Deed and Reformed Perspective – for every person who commits to and completes a 10-day fast from their screens from July 21 to 30 (to a maximum of $20,000 split between both causes).

Screens aren’t evil, but as the cover illustrates so well, screens can keep us from seeing reality – from seeing God’s loving hand upholding creation, this world, and our lives. Here now is your opportunity to join with some family and friends and maybe your whole church community to put screens aside and see the rest of the world unfiltered. Check out page 19 for more details or click on the QR code above to sign up.

Since sports betting was legalized in 2021, it has taken Canada by storm. If you watch any hockey you’ve noticed a lot of betting ads, and they bring with them a growing temptation for Christians to make some money while enjoying their favurite teams. But as Jeff Dykstra explains, we have good reason to steer clear of sports gambling.

In this issue we also do a deep dive into the topic of environmental stewardship by sitting down with two Christian women who work for an environmental group in the middle of a logging community in northern BC.

If you are an adult who tends to skip over the Come & Explore kids’ section, we encourage you to give this one a read. It will be sure to make you smile.

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or click here to download the PDF (8 mb)

INDEX: Are you still able: A nation-wide challenge to experience life without screens / Creation stewards in a logging town / Who do you want to be? RP's 10-day screen-fast challenge / We took the no screens challenge... and now we're changing our habits / What can I do anyways? 35 screen-alternative ideas / Is TikTok the ultimate contraception? / How to stay sane in an overstimulated age / Defeated by distraction / How to use AI like a Christian boss / Who speeches were they? On AI, and others, writing for us / The Way / Who is Mark Carney? / What if we said what we mean? - the political party edition / Am I lazy or just relaxing? What does Proverbs say? / Get out of the game: Christians need to steer clear of sports gambling / Man up: ARPA leaderboards and the call to courageous action / Christians don't pray / Our forever home / Calvin as a comic / The best comics for kids / Fun is something you make: 11 times for family road trips / Come and Explore: Mr. Morose goes to the doctor / Rachel VanEgmond is exploring God's General Revelation / 642 Canadian babies were born alive and left to die / 90 pro-life MPs elected to parliament / Ontario shows why euthanasia "safeguards" can't work / RP's coming to a church near you



News

Canada’s population almost shrinking

The latest population estimation from Statistics Canada is revealing a startling change: Ontario, Quebec, and BC all saw population declines in the first quarter of 2025.

The country as a whole grew by only 20,107 people, which, as a percentage, amounted to a 0.0% increase, the second-slowest growth rate in Canada since records began in 1946. The record prior was the third quarter of 2020, when border restrictions from the Covid-19 pandemic prevented immigration. The decrease has been attributed to announcements by the federal government in 2024 to decrease temporary and permanent immigration levels, with targets of 436,000 for this year, which is still well above the 250,000 level prior to the Liberal government taking office in 2015.

So, in the first quarter of 2025 we lost 17,410 people via emigration to other countries, and there was also a drop of 61,111 in non-permanent residents – people on temporary work or student visas, along with their families. The data also shows that there were 5,628 more deaths than births in the first quarter, largely due to Canada’s quickly declining fertility rate. That’s a collective loss of population of 84,140 people.

Then, going in the other direction, we had 104,256 people immigrate to Canada, for that small net increase of 20,107.

While it is a blessing that people from other countries are still willing and able to move to Canada, it is sobering to note that two-thirds of the world’s populations are now below replacement rate and the world’s population is projected to start declining later this century.

God’s first command to humanity was to “be fruitful and multiply, and fill the earth and subdue it” (Genesis 1:28). Imagine what the world could look like in a few generations if Christians fulfilled this cultural mandate with enthusiasm while the rest of the world continued on its course.


Today's Devotional

July 11 - Fellowship in the truth (II)

“If what you heard from the beginning abides in you, you also will abide in the Son and in the Father.” - 1 John 2:24 

Scripture reading: 1 John 2:24-27; 1 Corinthians 2:6-16

As we were reminded of yesterday, fellowship with God outside of the truth that is Jesus Christ is impossible.  Thankfully, we have been given two wonderful aids to bring us to >

Today's Manna Podcast

Manna Podcast banner: Manna Daily Scripture Meditations and open Bible with jar logo

Creation: In His Presence

Serving #900 of Manna, prepared by D. VandeBurgt, is called "Creation" (In His Presence) and is based on Genesis 1.















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Pro-life - Abortion

Investigating the Birth Control Pill

I was married in the summer of 2015, and a few months prior to this my fiancé and I began researching Christian methods of birth control. The minister officiating our wedding gave us two articles to read.1,7 This was the first time I had really read anything about oral contraceptives, aka the Pill. When I was in high school, I knew girls who were taking the Pill to help ease menstrual difficulties, so I was aware that it existed. But I had no idea how it worked, or whether there were problems with using it as a contraceptive. The two articles the minister gave us noted the Pill was not only a contraceptive, but could have an abortive function, acting after a new baby was already conceived. In conversations with other women my age, it became clear that doctors weren’t talking about the Pill’s role as an abortifacient (something that causes abortions). They had never been informed. 3 ways the pill works So how does the pill work? It has three different mechanisms, and the first two do indeed act to prevent pregnancy. The most well known mechanism of the pill is prevention of ovulation. And if there is no egg for the sperm to fertilize then there is no possibility of pregnancy. The pill also causes cervical mucus to thicken, making it more difficult for sperm to reach the egg if the woman still ovulates. These first two mechanisms are indeed contraceptive, in that when they work, they serve to prevent the joining of the egg and sperm. But there is also a third action, and this one is not contraceptive, but abortive. The hormones in the Pill cause the lining of your endometrium (on the wall of the womb, where the egg needs to attach) to be very thin so the baby cannot implant. And because it can’t implant it has no chance to grow and develop – it is chemically aborted.2 When contraception doesn’t “contra” conception This third action isn’t well known, perhaps because it is still called “contraceptive” even though it acts after conception. You see, if you look up the definition of “contraception” it isn’t what you might expect. In the Merriam-Webster Dictionary it says “contraception: deliberate prevention of conception or impregnation.” In other words, when we read on a box that something is a contraceptive, that doesn’t mean that it just prevents conception – the word also includes the abortive function of preventing a newly conceived little human being from implanting in its mother’s womb. That may be why most people don’t know about the Pill’s abortive function. Physicians use this word contraception, but mean something very different by it than we might be assuming. But information about this can be easily found on the Internet. For example, an article on Webmd.com describes this third function this way: Hormonal contraceptives can also prevent pregnancy by changing the lining of the womb so it's unlikely the fertilized egg will be implanted.2 As pro-lifers, we understand that “the fertilized egg” they are talking about here is actually and already a human being made in God’s image. Another sort of pill? I now thought I knew how oral contraceptives worked, so my fiancé and I would not be considering this “option” of birth control. This does not mean that we were not scared that our other options would not be as effective. We also knew they would require more “work” than taking a pill (condoms, tracking basal body temperatures and cervical mucus, etc.). Then I started hearing from various women that "my pill is different, my doctor says it's not the type that can cause abortions." I was quite interested, thinking that since I had only read two very religious articles, perhaps there were other, different pills the article authors didn’t know about – ones that do not have the third abortive mechanism of action. Wouldn't that be great? But it didn’t take long, searching with Google, to dig up clear information on the many different brands of oral contraceptives. There are over 80 different names but they all contain either progestin or estrogen or a combination of both (most common), and therefore they all have the same three potential actions. I began reading more research articles, both Christian-based and non-Christian, and they amusingly enough agreed that it happens but then draw different conclusions as to what we should then do. CHRISTIAN SOURCES: We do not and cannot know how often the third mechanism has to kick in because the first two fail, but we know it can and does happen, therefore we should not be willing to risk killing our baby.1,4,6,7 NON-CHRISTIAN SOURCES: There is no precise medical testing that exists which can prove how often a fertilized egg is not implanting and so Christians should not worry or care about a non-statistic.5,9 Not care about a “non-statistic”? Just because we cannot get a precise number, does that mean we should just ignore that it is happening altogether? Even with perfect use, babies are conceived We might not have clear numbers, but we do know babies are being conceived in women who use the birth control pill. There is no such thing as a birth control pill that has a 0% pregnancy rate…even with perfect use.8 We should also note that on most websites it states users of the pill must take it at the same time every day and not miss a pill.2,10 This would be considered “perfect use” and even with perfection, pregnancies are still occurring.3 And the pregnancy rates go way up under “typical use” (missing a pill or taking a pill late). In an article by Dr. William F. Colliton Jr., he shared that: "...medical literature documents an incidence of 3-5 pregnancies per 100 women per year for Pill users. Dr. Don Gambrell, Jr., a renowned gynecological endocrinologist….noted a 14% incidence of ovulation in women taking the 50 microgram . This rate varies from pill to pill and from patient to patient. Now, every case of fertilization that does occur in women on the pill, in which the pill has made it difficult or impossible for there to be implantation, contradicts the thesis of those stating that the is not abortifacient."4 If 3-5 pregnancies are occurring despite all 3 actions of the pill, how many more ovulations are occurring that we don't see because the conceived baby is then terminated because it can’t implant in the thin endometrium? What about a 14% breakthrough ovulation rate? We don’t know how many children are killed by the Pill’s third mechanism, but the numbers could be very high. As Randy Alcorn writes: The Pill is used by about fourteen million American women each year and sixty million women internationally. Thus, even an infinitesimally low portion (say one-hundredth of one percent) of 780 million Pill cycles per year globally could represent tens of thousands of unborn children lost to this form of chemical abortion annually. How many young lives have to be jeopardized for prolife believers to question the ethics of using the Pill? This is an issue with profound moral implications for those believing we are called to protect the lives of children. We could guess the numbers for Canada might be around a tenth of the American figures, potentially amounting to thousands of children lost. Regardless of what the numbers are, as Christians can’t we agree that if our birth control choices risk killing even just one baby, then we need to use some other method? Conclusion While I was quite uninformed on this topic, it didn’t take much time to work through the readily available information and realize that the Pill is not for us. So with all this in mind I would like to encourage anyone who reads this with the following: If you are a parent of a teenage girl, (and, even teenage boys should be informed too!) please talk with them about the birth control pill. Don’t let them find out for themselves or assume that they know already. I didn’t know, and many others did not and do not. This is important stuff because it truly is a matter of life and death! If you are an engaged couple considering different birth control options please do more research than just asking your doctor for a non-abortive pill. The chances are high that your doctor does not have the same beliefs as you and does not consider hormonal oral contraceptives to be abortifacient (because he may regard implantation, rather than conception, as when new life begins). Don’t be tempted to take the easy way out and not ask questions. This topic is important enough to spend a few hours of your time researching it before putting hormones into your body uninformed. The information is all out there; you just have to look for it! If you are married and currently taking one of the many brands of birth control pills, please don’t let guilt get in the way of change. What you’ve done in ignorance, you can turn from now that you know better. And because our God is merciful we can depend on His forgiveness, and live lives of thankfulness. I believe that this conversation is extremely necessary, and as important, if not more so, than walking in a March for Life or standing in a Life Chain or any other pro-life work. We cannot tell others that it is wrong for them to kill their baby before it is born if we are ignoring the safety of our own unborn children. If we are pro-life, then let us truly be pro-life! Endnotes 1 Randy Alcorn’s Does the birth control pill cause abortions? A short condensation. 2 Todd Nivin’s (MD) “Birth Control Pills” Retrieved August 16, 2016 3 Contraception: Success and failure rates of contraceptives. Retrieved January, 2017 4 W.F Colliton’s “The birth control pill: Abortifacient and Contraceptive” in Life and Learning X, 5 J.L. DeCook & D. Harrison & C. Hirsch & S. Crocket’s “Hormone contraceptives controversies and clarifications” in Prolife Obstetrician (1999) 6 M.A. Grisanti’s “Birth control and the Christian: Recent discussion and basic suggestions” in The Master's Seminary Journal 23(1) 7 N.D. Kloosterman’s “The pilgrim's pathway” in the Oct, 1994 issue of Christian Renewal 8 I. Milsom & T. Korver’s “Ovulation incidence with oral contraceptives: A literature review” in J Family Planning Reproductive Health Care 34(4) 9 C. Page’s “Much ado about nothing: Prolife misconceptions about contraception” posted Aug 22, 2008 10 U.S. Food and Drug Administration’s “Birth control: medicines to help you” This article first appeared in the March/April 2017 issue....

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Pro-life - Abortion

Does the birth control pill cause abortions?

Our Father knits us together in our mothers’ wombs in a very unique way that has never been duplicated in all of history. A new human being is created when the sperm fertilizes the egg and after this combination of the male’s and female’s separate chromosomes there are no major additions. The sperm and the egg cannot exist or develop on their own, but once joined this new human will simply require the right environment and the right nourishment to grow and continue to develop through varying degrees of dependency and independence onward through their lifespan. God has created and guides this wonderful process, and so another person is made in His image, for His purpose and to live to His pleasure and glory. What this article is not about When God puts this privilege in our lives we also must act responsibly with it. Many Christians have used the birth control pill with the intentions of planning their family under God’s guidance. Their intentions were and are to please God with their family and to live responsibly in His kingdom. There have been many controversies about many types of contraceptives and some have questioned the use of any contraceptives, wondering if they are being used in an improper attempt to “play God.” But that isn’t a topic that will be dealt with in the scope of this article. Instead, the birth control pill will be examined closely to determine whether or not there are any other reasons Christians should question this particular contraceptive's use in family planning. Abortifacient or contraceptive? It is now being suggested that the pill is an abortifacient and not a contraceptive. The difference is significant: abortifacients actually take the life of a preborn child at some stage between the instant of fertilization and birth, whereas contraceptives prevent the sperm from actually meeting the egg and fertilizing it. The birth control pill has changed over the years. Initially it was produced as a “progesterone-only pill” (POP). This was a high-level dose of progesterone which would alter the cervical mucus and also interfere with the implantation of the fertilized egg in the mother’s womb. These are now widely known as abortifacient pills because they interfere with the implantation of any fertilized ovum and thus directly result in the termination of the life of that zygote stage human. They are now rarely used because of the dangerous side effects to women. They are in fact now marketed as the “morning-after pill” because this high dose of progesterone serves to prevent the newly formed human from receiving its vital nutritive connection from the mother through the endometrium (the tissue lining the uterus). Today the vast majority of birth control pills prescribed are the “combination oral contraceptives” (COP) which are a combination of progesterone and estrogen. Although these are safer for the women using them, they are less effective at preventing ovulation, and thus preventing fertilization, because they are a lower dose. Therefore COP’s work on three levels (as stated by the Physicians Desk Reference from the Food and Drug Administration): inhibiting ovulation (the primary mechanism) thickening the cervical mucus and thereby making it more difficult for the sperm to meet the egg thinning the endometrial lining so that the fertilized egg is less able or unable to implant in the womb. It is at this third level that the pill’s effect is abortifacient. But does this third level happen? This has been hotly debated by non-Christian and Christians in the medical world. Some say that because the chance for this last method to occur is so infinitesimally small it is not significant. Some have contended that if ovulation and then fertilization occurs in a person using the pill the subsequent hormone production in the mother’s body will rejuvenate the endometrium, thus allowing implantation and no unintended abortion will occur. They also have stated that there is not enough medical evidence to prove that the endometrium will actually be hostile to an implanting fertilized egg because there is a seven-day span between when conception occurs and implantation occurs, enough time for the endometrium to recover. They state that this is the reason some women have still been able to become pregnant while using the pill. It has been countered that there is no medical evidence available to suggest that the endometrium recovers. In fact, studies done on the use of the pill and breakthrough ovulation suggest the opposite, that the endometrium is still indeed thin and unable to support life. It is also noted that medical studies have clearly shown the endometrial lining is as little as 1.1 mm in thickness with women on the pill, whereas 5-13 mm thickness is necessary for sustaining a pregnancy. Normally it takes women a number of regular cycles while not taking the pill for the endometrial lining to restore to full thickness. Alternatives There have also been those who say that because the women using the pill are not intending to cause an abortion they cannot be held at fault. However Christian ethicists have suggested that intentions would indeed make this valid only if there were no other viable options for family planning (assuming also that family planning is in accord with God’s will). There are indeed other family planning options available for Christians who, knowing that the pill could be abortifacient, will not take it. There are natural family planning techniques available, such as the NaPro’ method and the Billings Ovulation Method. Studies have proven these to actually be more effective than the birth control pill at planning pregnancies, and also have been shown to improve the quality of the husband and wife relationship through qualitative studies. More research is needed on the abortifacient effects of the birth control pill because at this point one can not quantitatively argue that the birth control pill will cause “x” number of abortions. It is unlikely, however, that these studies will necessarily occur because the pharmaceutical companies would be unlikely to fund them. Also, they could quickly become unethical as would any study that involves the life of a child and involves trying to control and imitate the causes of death in the life of that child. Conclusion As always, prayerful consideration should be made in this matter. We cannot be ignorant of the facts surrounding the birth control pill and although many of us would rather not be faced with this we must as God’s children sanctify the life that he has given us and to all others around us. For more information and for the sources of this article please see the following sources: Randy Alcorn’s book Does the Birth Control Pill Cause Abortions? which can be downloaded for free here Dr. Walter Larimore’s article The Growing Debate About the Abortifacient Effect of the Birth Control Pill and the Principle of the Double Effect The Canadian Physicians for Life ProLife Physicians’ A Declaration of Life A Portuguese translation of this article can be found here. ...





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Economics

Sales as a noble calling

We might not think of sales as a good job for Christians...but we should ***** Many years ago, when I first arrived in Australia, I was working for a dry cleaner who soon realized that I would never make it as a professional dry cleaner. One morning he asked me what I really wanted to do. When I told him that my ambition was to sell, and preferably clothing, he spoke to a fellow businessman and arranged for me to start working for him. That was my start in the menswear trade. Take a genuine interest The man I started with was a very hard taskmaster, but knew his trade inside out. The lessons he taught me have stood me in good stead. One of the first things I learned from him was to take a real interest in the customer. Customers soon know whether you are interested in them or only in the money they will leave behind. Taking a real interest means listening - taking the time to hear their concerns so you can best meet their needs. For a teenage apprentice that was sometimes a little difficult, especially on a Saturday afternoon when the beach beckoned and you really wanted to shut the shop but the customer had much to share. If I got distracted, or started giving the customer only half my attention, my boss would soon notice and let me know his displeasure immediately after the customer left. So my first lesson was to take a real interest in the customer. Sell only what meets their needs The next lesson: make sure that you sell what suits the customer. Far too often people try to sell what they want to get rid of, or what they have overstocked. Or, they take the attitude anything will do as long as I make a sale. Well, the best way of losing customers is to sell a product for the wrong reason. If you are not a salesperson, you might think this is self-evident. But when the opportunity presents itself to make a big sale it can be rather tempting to sell the product regardless of whether it suits the customer. And lets face it, some customers are far too gullible for their own good, and will buy whatever the charming salesman shows them. So this can be a real temptation. But not only is it wrong, it is shortsighted. You might be able to sell anything to them, but when the customer gets home that night his wife, or his friends will be sure to tell him he got snookered. Once he learns he has misplaced his trust in you, he will no longer be your customer. To meet your customer's needs you need not only to take a genuine interest, but you need to really know your product. That means studying, reading, and listening to others to learn more about what you are selling. I learned the necessity of that especially during the time I was in the insurance business. The client may trust you, but then you better make sure that that trust is warranted. The only way to do that is to really know your product. And it makes no difference what trade or profession one is in. The customer is turning to you for your knowledge, and your experience. The latter comes only with time, but the first can be increased with good effort. Service, service, service My boss also taught me about service. Many people have no idea what service is. It means giving of yourself, and making the other feel valued. This can be worked out in big ways and small. Many in sales, when they answer the phone fail to sound friendly, or they do not announce the name of the firm they represent nor give their own name. Small things maybe, but important ones. It is even important to smile when answering the phone. You don't believe me? Try it with someone. I did. We had a fellow working for us who always answered the phone in the most serious manner. When I tackled him on this he replied that it should not matter as the other person couldn't see his face. We decided to do a test. I picked up my phone in my office and rang him. I spoke to him in various ways and asked him later if he had noticed the difference. He had. He could tell when I smiled or when I was serious. Many people forget that the phone is often the first contact one has with a firm. So yes, service starts even in answering the phone. In a shop or showroom it is important to welcome people in a friendly and sincere manner. Let the customer know that you are there to help them. Even when you are busy serving someone it is often takes but a little effort to recognize another person and let him/her know that you will be with them soon. Go the extra mile. If you don't have the item the customer needs, offer to get it. Sure this sometimes can cause extra costs, but if you put yourself out the customer will generally appreciate it and become a customer for life. You might not be the cheapest in town but if your service is better than that of others, customers will even accept that as the price to pay for top class attention. A real estate agent will tell you that there are only three things that matter when buying property: location, location, location. Well, there are only three things that matter in sales: service, service, service. If you don't want to give service – friendly, well meant, genuine service – don't become a salesperson. How do Christians do sales differently?  So far I have only dealt with matters that everybody can agree on. But is that all there is to it? What about the fact that you and I are Christians? Won't that affect the way we do things? That is a good question. The man I learned my trade from was not a Christian. The reason he did things the way he did was because he believed that it was the best way to build a business. So whether you are Christian or not, it is easy to see the benefits of having an honest, up front approach to serving the customer. Many salesmen do not use this approach, but the best will. What then is different about the way Christians might do sales? The difference comes down to why we do things. Our whole life should be lived in a Christian manner, to the honor of God and to the benefit of our neighbor. That means that we need to examine ourselves to see if we are doing our work out of a real desire to serve God and our neighbor. We need to remember it is not possible to wear one hat on Sunday and a different one during the rest of the week. You cannot be a pious godly Christian on Sunday and a hard, sharp businessman the rest of the week. Being a godly salesman means that even if no one will find out about a little untruth – some little subterfuge which can help to increase the bottom line, some little exaggeration, or some not quite honest spin – that can never be part of our thinking. People should know you claim to be a Christian, and they will watch you to see if you are true to your profession. Therefore it is imperative that a Christian businessman lives very close to the Lord and asks Him daily to direct his life, so that in selling, too, we may give glory to Him. A version of this article was first published in the January 2000 issue under the title "Salesmanship." Rene Vermeulen published more than 150 articles in the pages of Reformed Perspective from 1984-2010....

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Economics

What makes a salesman good?

I didn’t know too many salesmen while I was growing up, so my perception of them was shaped in large part by the jokes made about them. I understood the jokes weren’t meant to be taken literally, but hear something often enough and you do get impacted. So yes, I knew used car salesmen didn’t always trick widows into emptying their bank accounts to purchase oil-leaking gas-guzzlers. But it happened more often than not, right? My own sales experience only reinforced this villainous stereotype. For a grand total of two weeks I sold vacuum cleaners door-to-door. While the vacuums were remarkable our sales pitch was not. We’d bully our way into a home, counting on most people being too polite to throw us out. Then we’d give them a half hour demonstration, uncovering all sorts of hidden dirt and filth in the house – this machine could pull it out of even a newly laid carpet. Then we’d make an emotional appeal, asking parents how much their children mattered to them, and presenting the $1,500 machine as a way to save their children from sickness and allergies. I wasn’t all that good at this guilt-inducing plea, so in that two-week period I sold just one vacuum, and even that was only because my trainer clinched the deal. A few days later I was greatly relieved to hear that the couple had changed their mind and gotten all their money back. This brief foray into sales taught me that it was every bit as sleazy as I had imagined. Two contrasting ideas Some years later I started dating a lovely sales manager. If I’d been thinking it through, that should have challenged my perception of sales as a low-ethics field. Clearly it wasn’t true of all salespeople! But I didn’t put two and two together. I didn’t really think about how what she was doing – selling student agendas to schools across North America – was, in fact, sales. It was only later that year, when I had the chance to meet her company’s sales staff at their annual sales conference, that I was forced to re-evaluate. Talking with them made me realize it was possible to be a good salesman and still be a good man. It all came down to two very different understandings of what makes a salesman good. 1. Can sell anything to anyone? One of the first salesmen I met at the conference was a twenty-something-year-old who bragged he could sell ice to Eskimos – didn’t matter the product, he could sell it. He went on about how good he was at upselling, convincing principals to buy this and that add on. As he talked I noticed something he didn’t. His fellow salesmen were not impressed. I can’t remember now whether he was cut off, but he was answered. A more experienced fellow made it clear that this is not what a good salesman does. In the days that followed I had a few conversations with this second gentleman, and was able to dig into what he thought sales was all about. 2. Can meet his customer’s needs His understanding was built on his love for God and a love for his neighbor. He saw his role as a salesman as trying to meet his customers’ needs. That could be a complicated task: it might involve explaining to a customer that they have a need they didn’t even know about. The product he sold, student agendas, weren’t standard school equipment in the same way that pencils, paper, and rulers are. But he believed in his product; in a very real way he was in his job for the same reason a good teacher takes her position: they both want to help students learn. He knew that his agenda could help students be better organized by helping them manage their time and keep track of assignments. There were features that could help teachers and parents too, and all for the price of only a few dollars each. His sales pitch wasn’t dependent on pressure – he presented the features of the agenda in as clear and concise a manner as he could, respecting both the principal’s intelligence and his time. A couple key differences So what’s the difference between the first sort of salesman – the one who thinks he can sell anything to anyone – and the second sort who is trying to meet the customer’s needs? Attitude is the biggest part of it. Instead of being full of himself, the Christian salesman is thinking of others, trying to serve them by offering the opportunity to buy a valuable product. A second difference is that a Christian salesman can only sell a product he believes in. Christians wouldn’t want to sell sand in the Sahara, even if our powers of persuasion were such that we could pull it off. A Christian salesman needs to be doing his customer a service that is to the customer’s benefit. It was no coincidence that the sales staff at this agenda company also had a role in product development. They were trying to meet customer needs, and after talking with the same principals and superintendents year after year, the sales staff could give valuable advice to the product development team about improvements, and good features to add. Conclusion I was grateful to meet this second salesman and his many godly sales colleagues. They changed forever the way I understood sales, showing there is a way to honor God in this field too. Of course, there are still the sleazy sort, and lots of them. In some companies there could be pressures to overhype products, and to push customers into buying options they don’t really need. But that shouldn’t make us steer clear of the sales field. We do need to be aware that we might face such pressures, and understand that in standing against them we could even lose our position. But at the same time, the servant-minded salesman is going to be appreciated by all his customers – honesty and integrity are valuable “sales tools.” In fact, the godly salesman I talked to was later honored as one of his company’s top sellers. If you have that servant mindset, and a product you can believe in, then sales can be a God-honoring job indeed!...

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Economics

What if selling could be a beautiful thing?

“I hate sales.” That phrase came up again and again while I was working with a group of Christian not-for-profit leaders. As we explored the issue together, it became painfully clear that worldly stinkin’ thinkin' had crept into their minds. For them, sales meant…. Prompting people to do something they didn’t want to do. Twisting people’s arms. Using people for your own good and not theirs. Images of cold-hearted, self-focused, not-for-the-good-of-others, coercive people dominated our discussion. It was time to move our stinkin' thinkin' to Kingdom thinking. Over my 25 years as an entrepreneur, business and sales professional, one of the bigger challenges to overcome has been the negative sales mindset many Christ-followers have adopted. In my experience, many see “sales” as a dirty word… a “necessary evil” to somehow make their business work. In their thinking, “wouldn’t business be great if I didn’t have to sell”! But consider these questions: What if “selling” could be a beautiful thing? What if we looked at engaging in the sales process as a gift of service to the one with whom you are looking to “make a sale”? What if  you could quit focusing on selling and, instead, help the potential customer buy? What is your response? How do you view sales? What follows are five very "Deliberate sales mindsets" I invite you to make your own. If you do, these could be game changers for you and your business! They were for me! Deliberate sales mindset #1: THE PROCESS OF SALES IS BEAUTIFUL! God created work! Yes, we corrupted it as part of the Fall into sin, yet in the original design work was beautiful. Therefore sales, done in a Kingdom way, is also beautiful. (Genesis 2:2, Colossians 3:23, Ephesians 6:5-9) Do you believe that selling can be a beautiful process? Why or why not? Deliberate sales mindset #2 FOCUS ON LOVE! A Christ-following sales leader is called to show Christ’s “love” to the potential buyer. This is non-negotiable for one who is committed to Christ. Either the “Great Commandment” is the “Great Commandment” or it is not. If this is so, an essential focus for the sales person is to ensure that they “love” (Matt 22:34-40). This kind of love is where I choose to extend myself for the highest good of another. Deliberate sales mindset #3 CHOOSE TO SERVE! Your mindset is to serve and not be served. Jesus in Mark 10:45 says it well: “For the son of man did not come to be served but to serve and to give his life as a ransom for many.” And we are called to become imitators of Christ (Ephesians 5:1-2). Deliberate Sales Mindset #4 HUNT FOR VALUE! If “sales” is beautiful, and you are committed to loving the customer, then you are “free” to hunt for the value that will be meaningful for the customer. You are in pursuit of doing whatever you can to add value to your client’s world. Within the bounds of your well thought out business model you are free to listen well and ask thoughtful, meaningful questions. Pursue uncovering the value that may be hidden, just waiting to be discovered. Deliberate Sales Mindset #5 BE CURIOUS! Nothing will kill a sales opportunity faster than approaching it with a “know-it-all” attitude. Pride and ego are “show stoppers” for sales people (let alone everyone else). Think of the times you have encountered an arrogant sales person – I suspect not a great experience. Again, Jesus paves the way for us. He showed us, in His role, what it meant to operate with humility. (Phil 2:1-3 & 1 Peter 5:5-10) To bring authentic curiosity, where you are truly interested in what is best for your client, requires humility. Humility communicates that you are learning from this client; they will teach you what they need. You job is to offer a heart and mind that is keen to listen and learn from them. PERSONAL APPLICATION So let’s move our view of sales from stinkin' thinkin' to Kingdom thinking! Either by yourself or with the help of others in a group ask: Father, what are you teaching me about you, and your view of “sales”? What are you teaching me about my view of sales? How aligned is my view with yours? What actions would you have me take as I “sell”? And, is there someone you want me to share this with? Pete Kuehni is a partner at DeliberateU, a group offering business leadership mentoring for Christian business owners in their workplace, families and communities, with the goal of increasing their capacity to grow in both faith and business effectiveness. Their conviction is that God uniquely uses the marketplace to extend His kingdom purpose – to serve others while growing in faith, hope and love. You can learn more at DeliberateU.com where this article first appeared under the title "Tired of selling but you need more sales?"...