What do you think the public needs to read, hear, and see? If you had your own media outlet what sort of news would you pass on to the public?
Don’t mistake this for a hypothetical question. You do own a media outlet – we all do. In an age of Facebook, and Instagram, and Twitter, we are publishers, one and all, with each of us serving up the news to anywhere from a few dozen to a few hundred followers and friends via our social media feeds.
Now, some of those are close friends and family who think just like you do. But you also have some college friends, or neighbors, or even family members who most definitely do not share your way of thinking. And their only exposure to your perspective – to a biblical perspective – might well be your social media feed.
So what do you want to share with them? What do you think they most need to hear?
Another cute cat video? Pictures from your latest camping trip? Those might be appreciated. Those have their place.
But your media outlet can share so much more.
Remember that teammate from your high school volleyball squad, the one who now says there is no God? What if you included a video highlighting some of God’s creative genius on your social media feed? And how about that co-worker who asked to be your Facebook friend, and who seems to have no interest in talking about God? What if you could deliver them some well-thought out, well-written articles about how the world only makes sense when viewed through biblical lenses?
Maybe they’ll see your posts. Maybe they’ll read them.
But even if they don’t, by regularly sharing God-honoring articles and videos you can have an enormous impact on how many others will see this material. You know how Facebook works – the more Likes or Shares an article gets, the greater the number of people who will have that article show up on their own Facebook page feed.
The fact is, while all of us are now media outlet, together we can be even bigger – we can challenge the media empires by highlighting and sharing content we want our friends, neighbors and family to see.
This is one of the reasons why, a couple months back, Reformed Perspective decided to make a big change. We still publish a print magazine, but now we’re also publishing 5-days-a-week-250-times-a-year online. The only restrictions on how many we can impact are the excellence of our articles and how many others are eager to share them with others. It doesn’t matter how good our content is, if other media outlets – if you – aren’t willing to share it.
To give you an idea of the type of influence just a few people can have online, when just a half dozen people “Share” one of our articles from RP’s Facebook page, the number of other people who read it that day will jump from mere dozens to hundreds – a dozen Shares and the article will likely be read by thousands. Facebook “Likes” and comments also help an article reach more, but a single Share seems to have the impact of at least 10 Likes – Facebook knows that when you share something you think it really is good, and they boost it based on your enthusiasm.
Of course RP is just one small corner of the Internet – there are many other great resources to highlight too. But whether it’s sharing RP materials, or sharing a great article from DesiringGod.org, AnswersInGenesis.org, OneChristianDad.com, or Challies.com, we all need to embrace our roles as media outlets. Social media has given us this opportunity and we need to seize it for all it’s worth!